Indian suiting brand PN Rao is set to accelerate its expansion through franchising, with plans to open four new franchise outlets by the end of the 2025 financial year. This move is part of the brand’s strategy to deepen its presence in the country’s formal wear market.

“Post-Covid, we focused on consolidating our position before deciding to expand through the franchise model,” PN Rao’s partners Ketan Pishe and Naveen Pishe told ET Retail. “We will implement the FOCO (Franchise Owned, Company Operated) model in Bengaluru, Chennai, and Hyderabad, where we already have a presence, while in other locations, we will adopt the FOFO (Franchise Owned, Franchise Operated) model.”

Currently, PN Rao operates eight company-owned stores across Bengaluru, Chennai, and Hyderabad. In addition to its franchise expansion, the brand plans to open a new company-owned luxury store in Bengaluru in the next fiscal year, further strengthening its premium segment.

PN Rao’s franchise outlets in metro and Tier 1 cities will range from 2,500 to 3,000 square feet, while its Tier 2 stores will be smaller, at around 1,500 square feet. The company will initially focus its expansion efforts on South India, aiming to connect with regional consumers and enhance brand visibility.

With a legacy in premium suiting and formal wear, PN Rao’s franchise-driven growth strategy is expected to reinforce its position as a market leader in the segment.

Source – https://in.fashionnetwork.com/news/Pn-rao-looks-to-franchise-retail-for-growth,1712476.html