India’s laundry sector is undergoing a transformation as organised franchise models begin to replace age-old informal setups. At the heart of this shift is CleanCraft, a Gurgaon-based startup that has emerged as one of the fastest-growing players in the laundry franchise market.

Founded in 2018 by entrepreneur Himanshu Sehrawat, CleanCraft is leveraging technology and operational innovation to bring structure, scalability, and profitability to a traditionally fragmented industry. The company is now making waves across Tier 1 and Tier 2 cities, capitalising on changing urban lifestyles and the rising demand for professional laundry services.

Low-Investment, High-Return Opportunity

CleanCraft operates on a Franchise-Owned, Franchise-Operated (FOFO) model that requires an initial investment of just ₹21-25 lakh. Outlets typically run from compact spaces of 300-350 sq. ft. and are designed to reach break-even in as little as 3 to 4 months, making the model attractive to first-time entrepreneurs.

The franchise’s appeal lies not just in its affordability but in its systematised operations. CleanCraft provides end-to-end support – from training to tech integration – enabling even those without prior retail experience to run a profitable business.

Technology at the Core

Unlike many traditional dry cleaners, CleanCraft has integrated cutting-edge technology into its day-to-day operations:

• IoT Smart Washers that auto-adjust detergent and water levels
• Mini Spotting Table (patented) to treat stains on garments, shoes, and helmets
• Real-Time Dashboard for revenue tracking and performance monitoring
• Laundry Academy to train staff within 7 days, reducing dependence on skilled labour
• Add-On Services like Insta Starch that boost average ticket value by 20%

“CleanCraft was built for the everyday entrepreneur. Our goal is to make laundry a structured, high-yield business across Bharat,” said Sehrawat, CEO & Founder.

A ₹7,000-Crore Market, Largely Untapped

According to industry estimates, India’s laundry and dry-cleaning sector is valued at ₹7,000 crore, with just 9% of the market currently organised. With increasing demand in non-metro cities, CleanCraft sees an opportunity to bridge this gap with its franchise-first approach.

From same-day delivery and app-based convenience to AI-assisted operations, the company is redefining consumer expectations – especially in Tier 2 and Tier 3 cities where service standards are fast catching up with metro counterparts.

Expanding Footprint

CleanCraft currently runs 100+ outlets across India and Australia, with expansion plans to open 1,008 stores by 2028. Its recent partnership with One Stop Laundry in Australia marks the brand’s first international foray.

The company is witnessing a surge in franchise inquiries from cities such as Lucknow, Bhopal, Patna, and Coimbatore, driven by a rising middle class and growing demand for convenience-led services.

About CleanCraft

CleanCraft Tech Solutions Pvt. Ltd. is an organised laundry franchise brand headquartered in Gurgaon. Built on proprietary technology, AI-integrated processes, and a dedicated Laundry & Dry-Cleaning Academy, CleanCraft empowers franchise owners to operate efficiently and scale sustainably. With its focus on predictable profitability and fast ROI, CleanCraft is positioning itself among the top 10 franchise opportunities in India’s service sector.