Karupatti House Franchise 

Introduction

The processed food industry, with its marketing gimmicks, has shifted consumer habits toward convenience-based diets. In this transition, we have gradually drifted away from our native food culture and forgotten the true flavors of our land. Today, consumers are beginning to return to traditional, healthy, and nutritious foods like Rice Kanji (Rice Porridge), Koozh (Millet Porridge), Karupatti Coffee (Palm Jaggery Coffee), and steamed foods.

Karupatti House was born as a humble yet strong step to revive the forgotten flavors of native South Indian snacks and beverages, bringing them back into modern lifestyles in their most authentic form.

About Us

Karupatti House is a pioneering brand dedicated to traditional beverages, Karupatti sweets, and snacks. With a strong commitment to authenticity, health, and heritage, we ensure that our customers experience the true taste of native delicacies.

We stand apart by producing our own Karupatti (Palm Jaggery) at our Udangudi farm with 400+ palm trees and preparing snacks and sweets at a centralized kitchen in Thirunelveli (2500 sq. ft.), ensuring consistency, hygiene, and quality across all outlets.

Franchise USP

• First registered trademark brand in Karupatti-based products

• Exclusive Menu Highlight – Paruthipaal only available at Karupatti House in Chennai

• Cold Beverage Range – Special Sarbath varieties

• Karupatti Sweets with 30-day shelf life

• Own farm-based production (Udangudi with 400 palm trees)

• Central kitchen at Thirunelveli for Halwa, Sweets, and Savories

• Menu expansion allowed with prior permission

• Pure vegetarian – No Non-Veg, No Egg, No Western food items

• Simple & clear payment cycle – Weekly settlement (Saturday invoice, Sunday evening payment)

Product Categories

1. Traditional Beverages – Karupatti Coffee, Paruthipaal, Rice Kanji, Millet Porridge

2. Cold Beverages – Sarbath range

3. Karupatti Sweets & Snacks – Authentic palm jaggery sweets with 30 days shelf life

4. Halwa & Savories – From the central kitchen

Franchise Models & Investment

Karupatti House offers flexible franchise models to suit different investment capacities:

1. Kiosk Model

• Ideal For: Small spaces, food courts, standalone counters

• Menu: Limited but core Karupatti beverages & snacks

2. Café Model

• Ideal For: High-street locations, residential areas, and café-style setups

• Menu: Full range of beverages, Karupatti sweets, and light snacks

Food Court / Dine-in Model

• Ideal For: Shopping malls, food courts, premium standalone outlets

• Menu: Complete product line including sweets, snacks, beverages, and halwa

ROI & Payback Period

• Gross Profit Margin: 45% – 55%

• Average ROI: 18 – 24 months

• Payback Period: 1.5 – 2 years depending on location and model

Franchise Support

•  Strong brand identity & first-mover advantage in Karupatti products

•  Centralized supply of sweets, snacks, and jaggery ensuring quality

•  Training & operational guidance for franchise setup and running

•  Marketing & promotional support to reach health-conscious customers

•  Standardized recipes & product development from central kitchen

Operational Guidelines

• No Non-Veg or Egg items allowed

• No Western fast-food items – focus only on native & traditional offerings

• Payment cycle: Saturday to Friday (invoice on Saturday, payment by Sunday evening)

• Menu additions: Allowed only with brand approval

Karupatti House is more than just a food brand – it is a movement to bring back forgotten native tastes into mainstream lifestyles. With our unique USP, strong supply chain, and growing demand for healthy, traditional foods, we offer franchise partners an opportunity to build a profitable business while reviving cultural heritage.