Chaai Seth

Chaai Seth Franchise – India’s Favorite Tea Café Business Opportunity

It is one of India’s fastest-growing tea café chains, seamlessly blending the nostalgic charm of roadside chai with the comfort of a modern café. Known for its affordability, high-quality beverages, and scalable business models, Chaai Seth is operated by Bractburd Food & Beverage Pvt. Ltd., headquartered in New Delhi. The brand continues to expand its footprint across India, with a strong presence in Gujarat and Maharashtra and plans for wider national growth.

Franchise Models & Investment

Chaai Seth offers three flexible franchise formats, allowing entrepreneurs to choose based on their investment capacity and location potential:

1. Takeaway Model

• Staff Required: 2 persons

2. Café Model

• Staff Required: 3–4 persons

3. Premium Café Model

• Staff Required: 4–5 persons

Financials & Returns

• Royalty/Revenue Share: ~3% of sales (or fixed, based on the franchise agreement)
• Expected ROI: 12–18 months, depending on model and location
• Profit Margins: High on tea and snack items; steady growth with good footfall

Legal & Documentation

• Franchise Tenure: 5 years (renewable)
• Required Documents:
  • PAN & Aadhaar of owner
  • Business Registration / GST Certificate
  • Property documents or rental agreement
  • Address and ID proofs
• Compliance: FSSAI license, local trade license, fire NOC, GST registration

Onboarding Process

1. Submit franchise application or enquiry.
2. Model selection discussion and financial evaluation.
3. Site identification and approval by Chaai Seth.
4. Signing of franchise agreement and fee payment.
5. Store design, interior work, and equipment installation.
6. Staff hiring and training conducted by the brand.
7. Pre-launch marketing and trial operations.
8. Official grand opening.
9. Ongoing operational, marketing, and supply chain support.

Key Considerations for Success

• Location is crucial—high footfall and visibility drive performance.
• Maintaining hygiene, product quality, and customer service is essential to protect the brand reputation.
• Adequate working capital should be reserved for the first 6–12 months of operations.
• Consistency in taste, service, and ambience ensures long-term customer loyalty.