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City Pizzeria
Food & Beverage
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Area required (Sq. ft)
200 sq. ft. - 1200 sq. ft.
Investment range
₹15.40 lakhs - ₹19.76 lakhs
Franchise outlets
About Business
City Pizzeria franchise
It didn’t begin in a boardroom — it started as a college part-time job in 2021, born out of one major realization: pizza delivery was slow, and the taste was forgettable.
In 2023, four childhood friends came together to change that — infusing bold Indian flavors into the classic pizza experience.
Who Makes an Ideal City Pizzeria Franchise Partner?
You’re the right fit if you are:
- A motivated entrepreneur with business discipline
- Financially capable of managing setup and operations
- Open to following brand systems and guidelines
- Committed to long-term growth with City Pizzeria
What Sets Us Apart
- Fusion Flavors: Desi-style pizzas like Paneer Tikka, Butter Chicken, and Masala Sauce Base
- Quality Ingredients: 100% cow cheese and premium toppings
- Fresh Dough Daily: Made in-house, every single day
- Bold Brand Personality: Quirky, fun, and proudly Indian
- Multi-Service Model: Dine-in, Delivery, and Takeaway options
Customer Experience & Service Channels
- 25-minute guaranteed delivery
- Available on Zomato, Swiggy, Mobile App, and Website
- Consistent hygiene and quality across all outlets
Marketing Strategy: The 4 Ps
Product
- Bold, Indian-inspired pizzas
- Fun packaging with a memorable twist
Price
- Affordable pricing for every customer
- Popular offers: Combos, BOGO deals, 50% off Wednesdays & Fridays
Place
- Strong delivery infrastructure
- Started in Chandigarh, now expanding nationwide
Promotion
- Social media marketing: Instagram, Facebook, Radio
- Loyalty rewards, festive promotions, and digital campaigns
- Presence in college fests and community events
State Franchise Model
- Exclusive rights to operate within a state
- Permission to open company-owned branches
- Authority to oversee and manage local franchisees
Investment
Units
Cost
City Franchise (Delivery + Dine-In)
₹19.76 lakh
City Franchise (Delivery + Takeaway)
₹15.40 lakhs
Property
City Franchise (Delivery + Dine-In) Area Required
400–1200 sq. ft.
City Franchise (Delivery + Takeaway) Area Required
200–300 sq. ft.
Training
Brand Responsibilities
Kitchen setup as per selected model
Support & Responsibilities
Branding materials at cost
Support & Responsibilities
Training: 14 days (lodging & local expenses by franchisee)
Support & Responsibilities
Centralized digital marketing support
Support & Responsibilities
Supply of branded products via Brothers Food
Terms & Agreement
City Franchise (Delivery + Dine-In) Royalty
2% + GST (applicable only on sales > ₹10L/month)
City Franchise (Delivery + Takeaway) Royalty
2% + GST (on sales > ₹10L/month)
City Franchise (Delivery + Dine-In) Franchise Agreement
20 years (renewable)
City Franchise (Delivery + Takeaway) Franchise Agreement
20 years (renewable)
FAQs
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