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City Pizzeria

Food & Beverage

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Area required (Sq. ft)

200 sq. ft. - 1200 sq. ft.

Investment range

₹15.40 lakhs - ₹19.76 lakhs

Franchise outlets

About Business

City Pizzeria franchise

It didn’t begin in a boardroom — it started as a college part-time job in 2021, born out of one major realization: pizza delivery was slow, and the taste was forgettable.
In 2023, four childhood friends came together to change that — infusing bold Indian flavors into the classic pizza experience.

Who Makes an Ideal City Pizzeria Franchise Partner?

You’re the right fit if you are:

  • A motivated entrepreneur with business discipline
  • Financially capable of managing setup and operations
  • Open to following brand systems and guidelines
  • Committed to long-term growth with City Pizzeria

What Sets Us Apart

  • Fusion Flavors: Desi-style pizzas like Paneer Tikka, Butter Chicken, and Masala Sauce Base
  • Quality Ingredients: 100% cow cheese and premium toppings
  • Fresh Dough Daily: Made in-house, every single day
  • Bold Brand Personality: Quirky, fun, and proudly Indian
  • Multi-Service Model: Dine-in, Delivery, and Takeaway options

Customer Experience & Service Channels

  • 25-minute guaranteed delivery
  •  Available on Zomato, Swiggy, Mobile App, and Website
  • Consistent hygiene and quality across all outlets

Marketing Strategy: The 4 Ps

Product
  • Bold, Indian-inspired pizzas
  • Fun packaging with a memorable twist

Price

  • Affordable pricing for every customer
  • Popular offers: Combos, BOGO deals, 50% off Wednesdays & Fridays

Place

  • Strong delivery infrastructure
  • Started in Chandigarh, now expanding nationwide

Promotion

  • Social media marketing: Instagram, Facebook, Radio
  • Loyalty rewards, festive promotions, and digital campaigns
  • Presence in college fests and community events

State Franchise Model

  • Exclusive rights to operate within a state
  • Permission to open company-owned branches
  • Authority to oversee and manage local franchisees

Investment

Units
Cost
City Franchise (Delivery + Dine-In)
₹19.76 lakh
City Franchise (Delivery + Takeaway)
₹15.40 lakhs

Property

City Franchise (Delivery + Dine-In) Area Required
400–1200 sq. ft.
City Franchise (Delivery + Takeaway) Area Required
200–300 sq. ft.

Training

Brand Responsibilities
Kitchen setup as per selected model
Support & Responsibilities
Branding materials at cost
Support & Responsibilities
Training: 14 days (lodging & local expenses by franchisee)
Support & Responsibilities
Centralized digital marketing support
Support & Responsibilities
Supply of branded products via Brothers Food

Terms & Agreement

City Franchise (Delivery + Dine-In) Royalty
2% + GST (applicable only on sales > ₹10L/month)
City Franchise (Delivery + Takeaway) Royalty
2% + GST (on sales > ₹10L/month)
City Franchise (Delivery + Dine-In) Franchise Agreement
20 years (renewable)
City Franchise (Delivery + Takeaway) Franchise Agreement
20 years (renewable)

FAQs

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