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City Pizzeria franchise

Food & Beverage

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Area required (Sq. ft)

200 sq. ft. - 1200 sq. ft.

Investment range

₹15.40 lakhs - ₹19.76 lakhs

Franchise outlets

About Business

About City Pizzeria

City Pizzeria didn’t begin in a boardroom — it started as a college part-time job in 2021, born out of one major realization: pizza delivery was slow, and the taste was forgettable.
In 2023, four childhood friends came together to change that — infusing bold Indian flavors into the classic pizza experience.

The result? A spicy, fun, and desi twist on fast food that’s fast, flavorful, and unforgettable.

Our Vision & Mission

Vision:
To become the most loved and fastest pizza delivery brand in the city, known for quality, speed, and creative innovation — one slice at a time.

Mission:
Deliver hot, fresh pizza within 25 minutes.
Always on time. Always delicious.

What Sets Us Apart

  • Fusion Flavors: Desi-style pizzas like Paneer Tikka, Butter Chicken, and Masala Sauce Base
  • Quality Ingredients: 100% cow cheese and premium toppings
  • Fresh Dough Daily: Made in-house, every single day
  • Bold Brand Personality: Quirky, fun, and proudly Indian
  • Multi-Service Model: Dine-in, Delivery, and Takeaway options

Customer Experience & Service Channels

  • 25-minute guaranteed delivery
  •  Available on Zomato, Swiggy, Mobile App, and Website
  • Consistent hygiene and quality across all outlets

Marketing Strategy: The 4 Ps

Product

  • Bold, Indian-inspired pizzas
  • Fun packaging with a memorable twist

Price

  • Affordable pricing for every customer
  • Popular offers: Combos, BOGO deals, 50% off Wednesdays & Fridays

Place

  • Strong delivery infrastructure
  • Started in Chandigarh, now expanding nationwide

Promotion

  • Social media marketing: Instagram, Facebook, Radio
  • Loyalty rewards, festive promotions, and digital campaigns
  • Presence in college fests and community events

State Franchise Model

  • Exclusive rights to operate within a state
  • Permission to open company-owned branches
  • Authority to oversee and manage local franchisees

Who Makes an Ideal Franchise Partner?

You’re the right fit if you are:

  • A motivated entrepreneur with business discipline
  • Financially capable of managing setup and operations
  • Open to following brand systems and guidelines
  • Committed to long-term growth with City Pizzeria

Investment

Units
Cost
City Franchise (Delivery + Dine-In)
₹19.76 lakh
City Franchise (Delivery + Takeaway)
₹15.40 lakhs
City Franchise (Delivery + Dine-In) Franchise Fee
₹2,00,000 + GST
City Franchise (Delivery + Takeaway) Franchise Fee
₹2,00,000 + GST
City Franchise (Delivery + Dine-In) Setup Cost
₹10,00,000 + GST
City Franchise (Delivery + Takeaway) Setup Cost
₹8,00,000 + GST
City Franchise (Delivery + Dine-In) Working Capital
₹3–4 lakhs
City Franchise (Delivery + Takeaway) Working Capital
₹2 lakhs
City Franchise (Delivery + Dine-In) Bikes Required
2
City Franchise (Delivery + Takeaway) Bikes Required
2

Property

City Franchise (Delivery + Dine-In) Area Required
400–1200 sq. ft.
City Franchise (Delivery + Takeaway) Area Required
200–300 sq. ft.

Training

Support & Responsibilities Brand Support
Complete kitchen setup based on franchise model
Support & Responsibilities Brand Support
Branding assets (provided at cost)
Support & Responsibilities Brand Support
14-day comprehensive training (accommodation & local expenses borne by franchisee)
Support & Responsibilities Brand Support
Centralized digital marketing & promotions
Support & Responsibilities Brand Support
Staff training & quality audits
Support & Responsibilities Brand Support
Branded supply chain via Brothers Food
Franchisee Responsibilities
Source ingredients only from Brothers Food
Franchisee Responsibilities
Maintain strict hygiene and service standards
Franchisee Responsibilities
Comply with all statutory regulations
Franchisee Responsibilities
Adapt to operational updates and tech integrations
Franchisee Responsibilities
Bear software and app-related costs
Franchisee Responsibilities
Uphold brand image and customer satisfaction

Terms & Agreement

City Franchise (Delivery + Dine-In) Royalty
2% + GST (applicable only on sales > ₹10L/month)
City Franchise (Delivery + Takeaway) Royalty
2% + GST (on sales > ₹10L/month)
City Franchise (Delivery + Dine-In) Franchise Agreement
20 years (renewable)
City Franchise (Delivery + Takeaway) Franchise Agreement
20 years (renewable)

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