Rarish Kunafa Franchise Opportunity – Profitable Dessert Business

Introduction

Kunafa (or Kanafeh) is a centuries-old Middle Eastern dessert, loved for its golden, crispy layers and gooey, creamy fillings. Traditionally enjoyed during Ramadan and Eid, it has become a global favorite.

Rarish Kunafa brings this authentic delight to India with a modern twist—offering indulgent desserts that perfectly balance tradition, innovation, and irresistible taste.

About Us

Founded in Indore, Madhya Pradesh, by Rudransh and Ruhi, Rarish Kunafa has redefined the dessert experience in India. What began as a single outlet at Meghdhoot Chaupati has quickly grown into a dessert sensation, winning hearts with:

• Authentic Middle Eastern recipes
• Premium quality ingredients
• Unmatched customer experience

Rarish Kunafa isn’t just a brand—it’s a story of passion, perseverance, and the art of crafting sweet memories.

Our Story

The journey started with one dream: bringing the authentic magic of Kunafa to Indian palates. With creativity and commitment to quality, Rarish Kunafa transformed a humble outlet into a buzzing hub for dessert lovers.

Today, the brand continues to grow—delivering Middle Eastern authenticity with an innovative edge in every bite.

Industry Overview

• Global Dessert Market (2023): USD 140.2 billion | CAGR 12–15%
• Indian Dessert Market (2023): USD 9.2 billion | CAGR 9–10%
• Ethnic & Specialty Desserts: 6–8% of organized market
• Growth Drivers: Rising disposable incomes, urban lifestyles, millennial & Gen Z demand, healthy dessert variants

Vision & Mission

Vision: To become the world’s leading Kunafa brand—delighting customers, empowering franchise partners, and driving sustainable growth.

Mission: To share authentic Kunafa and Middle Eastern desserts worldwide, blending quality, culture, and innovation into every serving.

Core Values

• Authenticity: True Middle Eastern recipes & flavors
• Excellence: Premium quality & consistency
• Customer Delight: Memorable experiences that inspire loyalty
• Growth Partnership: Transparency & success for franchisees

Why Invest in Rarish Kunafa franchise?

•  India’s first authentic Middle Eastern dessert brand
•  Unique positioning & strong brand recall
• High ROI with low investment models
• Centralized supply chain for cost efficiency
• Comprehensive franchise training & support
• Innovative menu with wide consumer appeal

What Sets Us Apart

• 100% authentic Kunafa experience
• Wide range of customizable flavors & toppings
• Premium quality assurance with streamlined operations
• Constantly evolving menu that excites customers
• Proven franchise system built for scale

Menu Highlights

• Signature Kunafas: Cheese Kunafa, Cream Kunafa, Chocolate Bliss
• Premium Variants: Pistachio Hazelnut, Salted Pistachio
• Personalized Toppings: Nutella, Biscoff, Dark Nut & more
• Add-ons: Ice cream scoops & gourmet toppings