Haldiram’s, one of India’s most iconic sweets and snacks brands, is gearing up for a major expansion drive in South and West India – this time through the franchise route.

Traditionally known for operating company-owned outlets, the group has decided to take a fresh approach as its existing stores have already hit peak sales potential. For the first time, Haldiram’s will invite city-wise master franchisees across Southern India to accelerate its growth.

Currently, the brand operates across casual dining, quick-service restaurants, and kiosk formats, with offices in Mumbai, Bangalore, and Chennai, along with ten outlets in Nagpur. By opening doors to franchise partners, Haldiram’s aims to strengthen its presence in key markets and scale up its reach in regions where demand for its beloved sweets and snacks continues to soar.