If you live in Tamil Nadu, chances are you’ve come across the name Suguna Chicken. For decades, Suguna has been a household name for fresh, high-quality chicken. Now, with its growing retail presence, the brand offers an exciting opportunity for entrepreneurs to become part of its success story through its franchise model.

Whether you’re looking to start your first business or add a profitable venture to your portfolio, the Suguna Chicken franchise could be the right fit. Let’s explore what makes this opportunity stand out in Tamil Nadu.

Why Choose Suguna Chicken?

Suguna Foods Pvt. Ltd is India’s leading poultry conglomerate with over 40 years of experience. What started as a small poultry farm in Udumalpet in 1984 has grown into a company with a turnover of over ₹9,380 crore, making it the No. 1 broiler producer in India and ranking among the top 10 poultry companies in the world.

Known for its “Poultry Integration” model, Suguna has empowered over 40,000 farmers across 15,000+ villages in 18+ states. Its commitment to quality, innovation, and rural development has made Suguna Chicken a trusted brand for consumers and a reliable partner for franchisees.

The Franchise Model

Suguna Chicken’s retail outlets make it easy for customers to buy fresh, healthy, and hygienic chicken straight from the brand they trust. Franchise partners are the backbone of this retail network, ensuring consistent quality and service.

Franchise Requirements:

• Area Required: 300-400 sq. ft. (Concrete building)
• Preferred Location: Residential or commercial areas with good footfall
• Investment Range: ₹5-10 lakh
• Number of Outlets: 56 (and growing)

With a compact store size and relatively low investment, the franchise is well-suited for urban and semi-urban locations in Tamil Nadu.

Why It Works in Tamil Nadu

Tamil Nadu is not just Suguna’s birthplace – it’s also one of the largest consumer markets for poultry in India. The state’s love for chicken, combined with Suguna’s strong brand reputation, ensures a steady demand for its products year-round.

Owning a Suguna Chicken franchise here means:

• A ready customer base familiar with the brand
• Access to centralized supply of fresh chicken and value-added products
• Brand trust that makes customer acquisition easier
• Strong operational and marketing support from the company

Products You’ll Sell

As a franchise partner, you’ll offer:

• Fresh broiler chicken
• Value-added products like marinated chicken cuts
• Processed and packaged meat products
• Occasionally, Suguna’s range of value-added eggs and related poultry products

This variety ensures repeat customers and higher basket value.

The Support You Get

Suguna provides complete support to its franchise partners, including:

• Store setup guidance
• Supply chain management
• Branding and marketing materials
• Training in hygiene, handling, and customer service

This makes it easier for first-time business owners to get started with confidence.

The Suguna Chicken franchise is more than just a business – it’s a partnership with a brand that has built its reputation on quality, trust, and rural empowerment. With reasonable investment requirements, strong brand recognition, and growing demand for fresh chicken in Tamil Nadu, it offers a promising path for aspiring entrepreneurs.

If you’re ready to explore this opportunity, now is the perfect time to ride the wave of Suguna’s retail expansion.