India’s homegrown quick-service restaurant (QSR) chain, The Burger Company, has achieved a major milestone by opening its 150th outlet since its inception in Gurugram in 2018. Built on a franchise-driven model with 95% of stores franchise-owned, the brand has expanded rapidly beyond metros into Tier III and IV towns such as Kolar, Guwahati, Jaunpur, and Jagdalpur.

Founder and CEO Neelam Singh credits this growth to a localized menu strategy, with innovations like the Tandoori Paneer Burger winning over regional taste buds. “Reaching 150 outlets is a proud moment and reflects our vision of redefining the Indian QSR landscape with flavors that resonate across India,” Singh said.

The chain has reported a 35% YoY sales increase, strong repeat customer rates, and quick profitability in new outlets. North India leads with over 80 stores, followed by the West (30+), South (25), and East (15).

Looking ahead, The Burger Company is eyeing 250 outlets by 2027, driven by youth-focused marketing, regional menu innovations, and an omnichannel approach. With consistent ratings above 4.1 on Swiggy and Zomato, the brand is set to solidify its position as a leading QSR player in both urban and small-town India.