The Burger Company, one of India’s fastest-growing burger chains, has announced the launch of TBC PICO, a compact micro-QSR franchise model designed to lower the entry barrier for aspiring food entrepreneurs.

With an all-inclusive investment of ₹7.89 lakh plus taxes and a footprint of just 80-100 sq ft, PICO offers one of the most affordable formats in India’s quick-service restaurant (QSR) sector-requiring up to 80% lower investment compared to traditional outlets. The package covers franchise fees, kitchen machinery, billing systems, branding, fit-outs, training, launch marketing, and opening-day stock, allowing new partners to start operations without hidden costs.

“Our PICO format addresses one of the biggest hurdles for food entrepreneurship in India-the high capital requirement,” said Neelam Singh, Founder and CEO, The Burger Company. “This model puts the power of our established, profitable burger business into the hands of every ambitious Indian.”

The curated menu, developed using historical sales data, focuses on high-performing items such as veg and chicken burgers, signature fries, sandwiches, momos, and beverages. With a fulfilment time of just 4-5 minutes, the format reduces inventory by 40%, increases cross-utilisation, and maximises revenue per square foot.

The company projects monthly revenues of ₹3-4 lakh with payback in 8-12 months. PICO is aimed at first-time entrepreneurs, working professionals, kiosk operators, and small-space owners in high-footfall areas.

Backed by India’s booming QSR market, which is growing at nearly 20% CAGR, The Burger Company plans to roll out 500 PICO outlets nationwide over the next three years, targeting malls, food courts, corporate parks, transit hubs, and high-street locations.