India’s leading intimate wear brand, Zivame, has expanded its footprint in South India with the inauguration of its second franchise outlet in HiLite Mall, Thrissur, Kerala. The launch marks another milestone in the brand’s ongoing strategy to deepen its offline retail presence across the region.

The store was inaugurated in the presence of Guest of Honor Miss Lisha Bobby, Partner at STAR PVC Pipes and Fittings Pvt Ltd, along with Zivame CEO Lavanya Pachisia, Retail Head Jayendre Nath, and members of the local community.

Speaking at the launch, CEO Lavanya Pachisia said, “Since Zivame originated in Bengaluru, South India has always been a key market for us. Expanding through local franchise partners allows us to not only deepen our presence in the region but also better understand and cater to local preferences. It’s an important step in making the ‘Zivame experience’ more accessible and relevant to women across diverse communities.”

The franchise model forms a cornerstone of Zivame’s growth blueprint, enabling it to penetrate metros, Tier II, and Tier III cities while complementing its strong online platform. For franchise partners, the initiative offers an attractive business opportunity supported by Zivame’s brand equity, steady consumer demand, and operational guidance.

Founded in 2011, Zivame has consistently pioneered retail innovation in the intimate wear sector. Its portfolio today includes over 50,000 styles across lingerie, sleepwear, shapewear, and activewear in more than 100 sizes, reflecting the brand’s inclusivity-driven approach. Over the years, Zivame has introduced India’s first online Fitcode, launched campaigns such as the “Museum of Boobs” to normalize intimate wear conversations, and invested in size-inclusive collections and multilingual outreach.

Beyond retail, the company is also building a digital wellness ecosystem with self-care content, expert-led sessions, and community forums-extending its mission of empowering women’s lifestyles beyond fashion.

The opening of the Thrissur outlet signals Zivame’s intent to strengthen its pan-India brick-and-mortar network, with South India continuing to play a pivotal role in its retail expansion strategy.